FAANG to Startup: Engineering Leader for Business Transformation

Challenge

‍The client needed an engineering leader to drive cultural and delivery transformation. The top candidate, a senior FAANG leader, was hesitant to join a startup due to risk concerns

Approach

• Built a compelling narrative reframing the role as a leadership legacy opportunity.
• Translated FAANG-scale leadership skills into the startup’s transformation context.
• Conducted a discreet headhunt for leaders with change-management experience.
• Crafted an offer balancing financial upside with authority, metrics, and retention incentives.

Result

• The candidate accepted and successfully led a structured transformation program.
• Improved engineering delivery cadence and organizational alignment to KPIs.
• Boosted the company’s technical credibility and stabilized senior talent retention.

Why Equanimity?

‍When persuasion is as important as sourcing, we craft narratives and offers that enable senior leaders to make bold, high-impact moves.